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How To Write A Blog Post

Wondering how to write what you want to say?

Entrepreneurs, creators, artists, and bloggers struggle to write the perfect blog post that encapsulates their ideas perfectly. They are unable to put their thoughts into the right words. Writing a blog post is always a challenge and a task.

So how does one make it easier?

I have found a template, a method to simplify blog writing and it can be used across ANY genre, topic, or idea. This way of writing blogs is definitely going to make writing super easy and quick for you.

Let’s get started!

FIND YOUR HEADING

The title of your blog is *really important* and can affect the number of people reading your blog. Imagine if you titled your blog- Facts about Avocados. I can assure you even the most hardened veteran reader will avoid reading it.

Instead, you can title it- 7 Amazing Facts About Avocados You Never Knew or if it’s a more serious blog/publication then something like- Avocados: Nutrition, Facts, and Benefits. The idea is to intrigue your reader and get them interested to read your blog. It doesn’t matter if they probably already know the facts or information. The way you write it or share it is what defines your voice and makes it unique.

What do you want your readers to take away from the blog? Knowing that can help narrow your heading and give you an impressive title.

Your title or heading should also be SIMPLE. Don’t complicate it by adding elements or words that don’t belong there. If you title it- 7 Unbelievable Facts about Avocados You Definitely Didn’t Know Before, the reader is going to feel as if a truck hit them. There is too much to unpack here. Creating shock or curiosity is definitely encouraged but don’t confuse your reader. Edit your title to something like- 7 Unbelievable Facts about Avocados You Didn’t Know or 7 Unbelievable Facts about Avocados You Need to Know. Engage your reader by teasing them.

HAVE A CLEAR STRUCTURE

Experienced bloggers always have a precise outline or structure that they use to draft their blogs. Amateurs make the mistake of writing stream of consciousness or random musings which can seem intriguing but not consistent enough.

A structure tells you the right direction to channel your thoughts and ensure your reader is involved at every step. Academic writing or essays follow specific structural guidelines which involve the audiences and readers as an active participant.

I always chalk an outline or a structure that provides me a blueprint for my blog post. This lets me stick to the subject and also understand if the blog should be spread over multiple posts. A sample of my structure is below-

  • INTRODUCTION-Introduce the topic, add data or statistics to support it, inform the audience about what the post is.
  • SUBHEADINGS-Divide the blog into sections with subheadings so the reader can follow it easily.
  • IMAGES/VIDEOS- Add visual aids to support your content and keep the audience engaged and entertained.
  • LINK MATERIAL-Link to other websites or blogs to provide information and connect to other sources.
  • CONCLUSION-Conclude the post with a summary and suggest other materials or data to look at.
Does your blog have an outline or a structure?

ANSWER A QUESTION

Readers come to blogs or websites because they believe you can answer their question. Every blog post you write should be working towards that goal.

Are you answering a question that your audiences may have? Or are you ignoring their needs and writing what YOU think they want? There is a possibility that your audience may not even be aware that they have certain questions. Use that to your benefit and teach your audiences the right way of asking questions.

For example, if your blog is about sustainable fashion, then you could write a blog post about sustainable brands, sure, but that is predictable and also one of the most common questions audiences have. Go a step further and talk about topics like ‘green washing’, sustainable development laws, companies that have failed to uphold eco-friendly standards, brands that are sustainable but involved in other issues such as animal cruelty, political scandals, so on. There is no limit on what you can talk about.

As a blogger, answer a question in every blog post you write. Once you adapt this technique, you can write blogs easily and consistently.

These are the main techniques you should adapt when writing a blog post. Did you find them helpful? What methods do you apply so blogging becomes easy? Do leave a comment or suggestion.

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