An important skill that writers need today is the art of writing content that ranks on search engines. That’s where SEO Writing 🖊️✍️ ✒️ comes in. Let’s find out how you can integrate SEO writing professionally in 2026.

What is SEO Writing?

SEO (Search Engine Optimization) Writing is content and copy writing that aligns your content with search engines, keywords, and popular queries. SEO writing aims to target unpaid traffic such as website visits which means you do not have to pay any fees or advertising costs.

SEO writing is crucial because it pushes you to have a content strategy and create content that meets consumer demands and needs. It requires you to understand the problems your consumers face and tailor your content and marketing to solve those problems.

Why is SEO Writing Important?

Writers who work for websites and brands can no longer rely on intuition or gut feeling. Writing today needs to be data-driven and powered by metrics. Without SEO, your content and copy will not rank highly on search engines. You will also be unable to know what the intent for consumers is. Why are you consumers looking for your brand? What are the key problems they face? But it does not mean you only need to create search engine first content. Your content should be people-first.

Differences between Search Engine First Content and People First Content

Search Engine First Content Content is made primarily to attract visits from search engines. Producing materials on diverse topics without alignment in the hopes that it might perform well in search results. Using extensive automation to produce content on many topics. Summarizing content from different sources without adding anything of value personally. Writing to a particular word count because Google might have a preferred word count (it doesn’t).	People First Content Content is made to demonstrate first hand expertise and a depth of knowledge. Your site and brand has a clear focus and primary purpose. After reading your content, consumers will leave feeling satisfied and they have learned enough about a topic. You understand the basics of Google SEO practices.

E-E-A-T for SEO

Google uses many different factors to rank great content. To identify which content is relevant or helpful, it looks for a mix of aspects. These aspects include experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). E-E-A-T isn’t a specific ranking factor but content that demonstrates some of these aspects could rank well on search engines.

Tips for SEO writing

• Use descriptive URLs- Your URLs are more than just technical jargon. They are the first point of contact for consumers. They are also displayed in search results as breadcrumbs. Users can use the URLs to understand if the result is useful and relevant to them.
• Reduce duplicate content-Some companies and websites often re-use content or republish it without any changes, just under different URLs. This is called duplicate content. Having duplicate content can be a bad user experience and lead to frustration among your readers. If you have multiple pages that have same or similar information, try setting up redirects from a non-preferred page to a preferred page.
• Keep your content updated-Constantly check on your content to see if its updated or relevant. Is there anything that needs to be tweaked or removed? Keeping outdated or no longer relevant content on the website can damage your reputation and show a lack of attention.
• Link to relevant resources- Having useful links to other sources and pages can add value and connect your users to different pages and organisations.

Content Design and SEO

Content design and SEO should be aligned. It will require you to think as your consumer and reader. For example, a part of content design can be breaking long paragraphs into lists or smaller blocks of content. Adding visuals and screenshots to provide visual aids and points of reference. Organised subheadings and paragraph titles can help the reader skim the material to get to what they need.

Tools to Track Content Performance

How do you measure the success of your content? There are various tools that one can leverage.

• Search and AI- Platforms like AHREFS are very commonly used to measure content and brand visibility across AI and search engines. AHREFS can also help detect AI written content and improve integrity. It can help track keywords, ranking, study competitor’s websites and get analytics about your website traffic.
• Engagement metrics- Understanding how your readers engage with your content can help maintain your offerings and provide improvements. Hubspot has a CMS that provides insights into engagement, bounce rates page views, form views and unique visitors.

Level Up Your SEO Writing Today!

If you have managed to reach the end of this post, you now the basics of SEO writing, why it is important, how to integrate the necessary tools, and the aspects that Google watches out for. While all this is important, the foremost thing to keep in mind is that your content should be authentic, trustworthy, real, and helpful. The rest can be managed and improved with the use of the right tools.

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